sticky.designIs your app ready for the January surge?
It's the biggest download spike of the year. See where your app loses new users, and what to fix first.
Free · 3 minutes · Email only at the end, to see your score
From the designer of apps with 1M+ App Store ratings
Daily active users
Illustrative
Week one
The January
surge
Paid for. Gone by Jan 8.
Who's left
What ready means
Ready is four moments in a new user's first week.
Miss one, and the users you paid for are gone before day 7.
1Onboarding
Does the setup show them something made for them?
By the end of setup, they've seen something made for them.
2Paywall
Does it turn motivation into revenue?
The offer is an actionable plan—sold back to them as their own.
3Activation
Does the first session deliver on what you promised?
One action, right away, and it's the thing you promised.
4First few days
Is there a reason to come back on day 2 and 3?
Because something of theirs is waiting.
Trial End
Still here. That's ready.
What ready means
Ready is four moments in a new user's first week.
Miss one, and the users you paid for are gone before day 7.
1Onboarding
Does the setup show them something made for them?
By the end of setup, they've seen something made for them.
2Paywall
Does it turn motivation into revenue?
The offer is an actionable plan—sold back to them as their own.
3Activation
Does the first session deliver on what you promised?
One action, right away, and it's the thing you promised.
4First few days
Is there a reason to come back on day 2 and 3?
Because something of theirs is waiting.
Trial End
Still here. That's ready.
Are you ready?
20 questions. 3 minutes. Your score, your weakest moment, and what to fix first.
Take your assessment →Free · Email only at the end
Sample result
Verdict
At risk
- Onboarding2/5
- PaywallWeakest1/5
- Activation3/5
- Days 2 to 72/5
Who's behind it
Built by Zach Eichler
I design onboarding, paywalls, and retention flows for consumer apps, including four years leading design and product on The Miracle Morning.
Zach has been a top tier designer to work with: sharp, flexible, communicative and skilled. His designs have been used in multiple apps and viewed by millions of happy users.
Leopold, CEO of Monkey TapsMotivation · 4.8from 1M+ ratingsWorking with Zach has exceeded all of my expectations both because of how responsive he is and his extraordinary ability to create designs that are as aesthetically pleasing as they are marketable. Work him and you won’t be disappointed.
Hal Elrod, creator and author of The Miracle MorningThe Miracle Morning · 4.9from 5K+ ratings74 days to January. Find out where you stand.
Onboarding and paywall fixes take weeks to ship, not days. Find the leak while there's still time to fix it.
Free · 3 minutes · Score + fix list